Flagship guide / Make

Build your first
AI content pipeline.

A practical afternoon workflow for turning one useful idea into a checked short, a YouTube outline, and a saveable carousel — without losing your point of view.

45–90 minutesBeginner friendlyTool-agnostic
PIPELINE / V1.0 HUMAN IN THE LOOP
01BRIEFWhat are we solving?
02RESEARCHWhat is true?
03DRAFTShape the idea.
04REVIEWWould you publish it?
05OUTPUTThree useful formats.
The outcome

One idea.
Three useful drafts.

SHORTA 30–45 second script with one clear promise.
YOUTUBEA structured outline that can become a longer lesson.
CAROUSELA five-slide recap someone would want to save.
Before you open a model

Bring a real problem
to the pipeline.

AI can expand an idea, but it cannot choose a meaningful problem for you. Give the workflow a specific person, a real tension, and a useful promise.

GOOD INPUT

“Independent creators waste an hour adapting the same lesson into three formats.”

Specific audience. Visible friction. Clear opportunity to help.

WEAK INPUT

“Make viral content about AI.”

Too broad to review, too vague to improve, and too easy to fill with empty advice.

The workflow

Five stages.
One human decision.

Use the prompts as starting points, then edit the language until it sounds like a thoughtful version of you.

01
BRIEF / 8 MINUTES

Choose the signal

Write the one-sentence problem and the one-sentence promise. If you cannot say what changes for the audience, do not generate yet.

STARTER PROMPT
You are my clarity editor. I am creating content for [specific audience]. The problem I want to help with is [real problem]. The useful shift I want the audience to make is [specific shift]. Ask me five short questions that would make this brief more specific. Do not write the content yet.
ARTIFACTOne sentence: “I help [person] move from [friction] to [useful shift].”
02
RESEARCH / 15 MINUTES

Build a small source pack

Give the model only the material you are willing to stand behind: your notes, official documentation, direct observations, or clearly labelled experience.

INPUTOne primary source or firsthand note
QUESTIONWhat does this support, and what does it not prove?
DECISIONKeep, qualify, or remove the claim
RESEARCH PROMPT
Use only the source notes below. Extract: (1) three supported facts, (2) two uncertainties, and (3) one practical implication for [audience]. Quote or point to the exact note for each fact. If the notes do not support a claim, say “not supported.” Source notes: [paste notes here]
03
DRAFT / 15 MINUTES

Write the core lesson once

Create one clean explanation before asking for platform variations. This protects the idea from becoming three disconnected pieces of content.

HOOKName the tension.
SHIFTShow the useful change.
PROOFGive one example.
NEXTOffer one small action.
DRAFT PROMPT
Turn this approved brief into a clear core lesson for [audience]. Use this structure: tension, useful shift, one concrete example, one small action. Keep the tone [three voice words]. Avoid hype, invented statistics, and claims that are not in the source notes. Brief: [paste brief]. Source notes: [paste notes].
04
REPURPOSE / 12 MINUTES

Adapt the lesson, not the meaning

Change the entry point and pacing for each format while keeping the core promise intact.

SHORTHook → shift → example → action30–45 seconds
YOUTUBEContext → steps → trade-offs → recap5–8 minutes
CAROUSELProblem → insight → example → checklist5 slides
REPURPOSE PROMPT
Adapt the approved core lesson into three drafts: (1) a 30–45 second short script, (2) a YouTube outline with five sections, and (3) a five-slide carousel. Preserve the same promise, facts, and example across all three. Label any adaptation choice. Do not add new claims. Core lesson: [paste lesson].
05
REVIEW / 10 MINUTES

Keep the human decision

Do not publish the first output. Use this checklist to decide whether the drafts are useful, accurate, and recognisably yours.

0/6 complete
Worked example

From friction
to a useful lesson.

BRIEF

Independent creators lose momentum when they rewrite one lesson from scratch for every platform.

CORE IDEA

Keep one source lesson, then change the entry point and pacing — not the meaning.

SHORT HOOK

“You do not need three ideas. You need three ways into one useful idea.”

CAROUSEL LAST SLIDE

“Save this: write once, adapt with intent, review before you publish.”

Take it with you

Run the workflow
on your next idea.

The downloadable template contains the brief, source pack, prompts, output matrix, and review checklist in one place.